I do NOT want to be like everybody else! I still hear that mantra ringing in my ears months later. Dave at Alpha Creations Awards was intent on one thing – if he was going to have a website built, it would need to stand out from the crowd. In his industry, it seems that every Tom, Dick and Sherry went to the same developer to get their website done, and interestingly enough, there is not much variation in the look and feel. It was as if everyone got together and decided, “THIS is what an awards website should look like!”
Kudos to Dave to giving EdgeTech the freedom to think outside the box the rest of the Awards businesses are in to stand out and be noticed!