The internet has become a crucial part of doing business both locally and around the globe. It’s hard to get someone to take your business seriously if you don’t have a website. But anymore, it’s not so much about having a nice-looking website. Today’s savvy online shopper really comes to the web not just to look and discover, but more often than not, already knowing WHAT they are looking for! And if your website doesn’t give them targeted marketing funnels, or at least the confidence that they can get it within the first few critical seconds, they are gone.
These are questions common to many business owners. The truth is that having a website is critical to your business’ success.
A well-designed website gives your business added credibility. Many people become suspicious or wary of companies that either don’t have a website, or who have one that is outdated. It makes them question the legitimacy of the business and wonder if they offer good products or services.
Websites are always ‘switched on’, and working for you, so you can keep in contact with customers all day, every day. A well-designed website is like an online billboard or newspaper ad that runs 24-7. However, the cost to run a website is minimal in comparison. And while fewer people are buying newspapers and magazines, more people are searching online for businesses than ever before.
In one sense, one of the biggest benefits of having a great website is that your target market is instantly expanded beyond anything you used to have. A global audience is at your fingertips. The website will also give you the opportunity to ‘show off’ your brand and identity. With the use of great graphics, reviews, testimonies, etc. you can actually start to present your business in a way that truly reflects your standards of excellence.
In a whole different sense, that target audience is only within reach if they know about or can find your website. That does not happen the moment the website is published. In fact, without some very strategic targeted marketing funnels on a consistent basis over time, your target audience will NEVER know about your website. Your website then is simply serving the role of a validator of your business when people do find out about you through some other means.
With targeted marketing funnels, on the other hand, can be thought of as the evolution of the traditional website. EdgeTech works with you to define your target audience, get to know the strengths and ins and outs of your products or services, and create messaging that speaks directly to your target customer’s specific areas of need.
We then design a web experience that essentially takes your web visitors from the “entry point”, so to speak, into becoming part of your ongoing communication, then into becoming first-time customers; we then focus on them purchasing more of your products/services, or buying a bigger or complimentary service, with the goal of building a repeat customer base. The crowning moment is when they become your brand ambassadors, sharing with others how much they love your products or service.
Your business deserves to have a web presence that represents your company the way you want it to, and we are here to help you establish a strong online presence.
Here’s one thing for certain: If you haven’t updated your site in several years, it’s definitely time for a redesign!
We adhere to the latest design and website development trends in the market today. We continuously check online for innovations and new developments when it comes to website and targeted marketing funnel designs so as to give you the best site possible.
We make sure to deliver and/or publish the website or funnel we build for you in a reasonable amount of time. We don’t make excuses and make sure to stick to the deadline. In the process, we strive to provide our clients with great communication and service.
We offer our website development service at competitive prices, making sure that we are providing our clients with a web presence they’re in love with, without having to go into debt. Despite the innovations we put in our design, we make sure to offer a stellar service in a reasonable timeframe for completion.
When we work with you to design your marketing funnel, we’ll first gather important information that will help us understand your offerings or services, who your target audience is, and how to best attract them to your offer.